Hotels are losing the retail margin before check-in
The first loss from AI-mediated distribution is not always the room booking. It is control of upgrades, breakfast, late checkout, and the margin around the stay.
Hotel AI should be bought against a recovered decision, not a promise
Ladera, Lobby, and Winnow point to a sharper AI buying test: measure reporting time recovered, inquiries resolved, or food cost avoided, not generic AI activity.
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