GuestEx is the hospitality AI practice of Banyan Business Outcomes, led by Steven Nichols.
Steven is a technical founder who has architected and shipped AI at scale — from an AI companion used by more than 100,000 people to market-intelligence and risk-screening systems in other industries. He started GuestEx because hospitality is being sold a great deal of AI and shown very few results.
The work here is the opposite: a senior engineer who embeds, builds, and stays accountable to the number — backed by a growing bench of experts who build what he scopes.
GuestEx is endorsed by Banyan Business Outcomes — “AI as strategy, not a budget line.”
Meet the Founder
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